WHERE SALES MUST FOCUS TO HAVE A COMPETITIVE ADVANTAGE IN 2017

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Posted By Team Yip Yip Web 2.0 and the Google Effect produced “Inbound” and “Content Marketing”. These terms are essentially strategies designed to help build up new online audiences from scratch when your company name isn’t known. The main focus is to build up your SEO or “Google Juice” so you can easily be found.  While Inbound is a great … Read More

SALES ENGAGEMENT PLATFORMS: WHAT THEY ARE AND WHY THEY ARE CRITICAL TO MODERN SALES PROCESSES

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FORRESTER DEFINES SALES ENABLEMENT AS: …a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system. Here are a few thoughts on the topic and … Read More